SEO (Search Engine Optimization) is still the most important way businesses can get found online. As the field continues to grow, there’s a growing need for specialized agencies that understand how search algorithms work and what strategies will help companies rise in the rankings. If you’re looking to start your own SEO agency, here are the 10 essentials you need to know.
1. Understand Digital Marketing
To build a successful SEO agency, it’s important to have a firm understanding of digital marketing as a whole, and the various disciplines involved in getting noticed online. This includes not just SEO but also PPC (pay-per-click) advertising, social media marketing, content creation and promotion, web design and more. Visit Froogle SEO for more information on these topics.
2. Develop Your Specialty Areas
Understanding all digital marketing disciplines is great – but having a specialty that sets you apart from other agencies gives potential clients confidence that their project is in good hands with experts who know their stuff when it comes to specific services like local SEO or e-commerce optimization. Choose two or three areas where you want your team to excel and develop those skills until they become second nature.
3. Learn How Search Engines Work
4. Research Your Competitors
It’s always worth taking some time out from your own projects to look at what other agencies are doing differently – both within and outside your specialism(s). Read news stories about their campaigns, read reviews from previous clients, monitor their social media activity: anything that might give you an idea of where they might take their offering next. Knowing what works for them (and what doesn’t) can help you decide how best to position yourself against them in terms of price point or niche focus.
5. Invest in tools and resources
To maximise efficiency and minimise costs, investing in quality tools for tasks such as keyword research, backlink analysis, competitor tracking, data reporting etc. is an absolute must for any serious SEO business owner. Most even come with free trials so you can try them out before committing cash up front.
6. Market your services
Building an audience from scratch isn’t easy, but luckily there are plenty of quick wins available, thanks largely to the power of social media channels like Facebook, Twitter and LinkedIn. Provide useful tips on topics relevant to your industry while promoting key services: if done regularly enough, it won’t feel overly ‘salesy’ or intrusive! Networking events such as conferences are another great way to meet people face-to-face who may have heard about your agency through organic mentions elsewhere.
7. Collaborate with other agencies/freelancers
As the saying goes, two heads are better than one! Collaborating with other companies on projects gives everyone involved access to resources they wouldn’t normally have – whether that’s specialist software tools, experienced staff or simply ideas based on different perspectives within a particular sector. It also opens doors to new markets without the need for huge up-front investments – creating win-win situations for everyone involved!
8. Establish credibility & trustworthiness
Establishing credibility with new audiences requires going above and beyond in communicating promises rather than relying on words alone; sometimes this may mean offering discounts or special offers during introductory periods, but don’t forget things like adding testimonials from happy customers to website pages, or ensuring compliance with standards set by organizations such as the Google Partners certification programme, etc. Small changes made over time will build trust, which will lead to customers feeling comfortable recommending your services further down the line!
9. Test and measure results
Constantly measure results against set goals / KPIs; use analytics platforms such as Google Analytics / Webmaster Tools where possible alongside other 3rd party solutions depending on needs & budget (e.g. SEMRush) and then act accordingly based on the findings i.e. make necessary adjustments / optimize methods already in use etc. Having reliable data at your fingertips makes decision making easier, especially when big decisions need to be made quickly!
10. Keep up to date with industry changes
Keeping up to date with current trends within the industry helps ensure that service levels remain competitive without falling behind the competition; subscribing to newsletters / RSS feeds / following thought leaders, Twitter accounts etc. all help to keep you ‘in the loop’ without having to attend physical seminars/conferences every time there is a new development!
Building an effective SEO agency takes hard work, dedication, commitment, and time resources, all combined together into a working formula that allows consistently delivering outstanding performance, client satisfaction, bottom line. Hopefully, this article has provided the insight required to start the journey, create a winning business model and drive success in future endeavors!