Category: Marketing

A Midlands based digital marketing agency has been recognised as one of Google’s top performing partners and is on target for more Google recognition during 2016.

The success rate of the Rank Rise Marketing services is high in comparison to other agencies. There are different practices and techniques available to have the desired results. You can have the information about the marketing to have the desired marketing outcomes.

Towards the end of 2015, Google announced Birmingham based Global Search Marketing in its top ten – out of its 5000 UK Google Partners – based on the level of spend from new clients on AdWords.

Google will shortly be announcing its Partner results for the first quarter of 2016 with Global Search Marketing again on target to achieve a similar accolade.

Testimony to the team’s vision and campaign management skills that consistently deliver increased leads, sales and return on investment, Global Search Marketing was originally awarded Google Partner status in July 2014. In order to qualify for the prestigious accreditation, the company had to demonstrate it had reached an advanced level in Google-administered certification exams and provide top level account performance for its clients, maximising each campaign.

In essence, a Google Partner is viewed as a trusted online expert that excels with Google’s products; their businesses are healthy, their customers are happy and they use Google best practices.

Once approved as a Partner, Google regularly review their client accounts to make sure they are getting excellent service.

Based in the heart of Birmingham – and with offices in London and Manchester – Global Search Marketing specialises in pay per click management, display advertising, video advertising, search engine optimisation and social media advertising; the company has also added web design to its portfolio of services.

The company has ambitious plans for 2016 including increasing its client’s advertising spend from £10million in 2015 to £17.5million in 2016; over a 12 month period – including the first quarter of 2016 – this has increased to £12million already; increasing half a billion managed searches in 2015 to one billion during 2016, which in essence offers clients huge branding exposure through the identification of key words and phrases, driving traffic from an advert to its website.

The company is also launching a campaign to encourage more graduates to embark on its Digital Marketing Development Programme.

With a proven track record of increasing return on investment from some of the largest online advertising platforms – including Google, Bing, LinkedIn, Twitter and Facebook – the company boasts an impressive client portfolio that includes international brands in leading sectors such as property, publishing, engineering and finance. In addition, its UK clients – covering a multitude of sectors and specialising in e-commerce strategy and lead generation campaigns – includes a host of household names.

Richard Milestone, Corporate Director at Global Search Management said : “We are delighted to have been recognised by Google and look forward to its next set of Partner results. Proven success is what puts Partners like Global Search Marketing above the rest, employing best practice, managing campaigns and focusing on ensuring our clients get the most out of their digital marketing budgets.”

To coincide with the imminent announcement of results for the first quarter of 2016, Global Search Marketing is offering new customers a free digital marketing review, as well as two vouchers for 25 per cent off both PPC and SEO management fees over a 6 month period – with full terms and conditions on the company’s website – potentially offering new clients huge savings on digital marketing campaigns.

Typically, Global Search Marketing work with clients whose monthly budgets range from £2000 per calendar month to £100,000+ per calendar month.

Richard concluded : “Our aim is to help companies stand out from the crowd and get noticed. It’s a cluttered world out there with so many companies all clambering for business. At Global Search Marketing we realise that a fresh approach to digital marketing is a key element to running a successful business. We have built up a reputation as master technicians in the craft, and, as market leaders we know just how to meet the requirements of an increasingly sophisticated market.”

Have you no idea ways to develop a social networks advertising and marketing plan? As well as you wish that you have a better prepare for your social media sites advertising efforts? Well, you simply arrived at the best web page.

The development of the right strategy is essential through the Ecommerce Consultancy to have desired results. There is a need to put the efforts at the right place to get the desired results. The meeting of the needs and requirements is possible for the people. Better results are available to the individuals. 

As a social media online marketing search engine optimization, this makes me extremely delighted. Exactly what doesn’t make me thrilled is the number of services is still attempting to market on social media without a recorded technique. In this blog post, you will find out the seven actions your digital marketing Cincinnati organization need to take to produce a reliable social networks marketing strategy.

Obtaining points theoretically (or rather, a digital file) is an evident but crucial step toward meeting an objective. However, occasionally marketing experts detect jobs rather of planning exactly what we wish to accomplish and also exactly how we’ll arrive. The social network is no exception.

The best ways to determine the Right Goals for Your Company

What jobs for one company doesn’t always help others, even if you remain incomparable sectors. Prior to you define several goals, figure out where your company stands. Initially, investigate your brand’s digital presence, consisting of a social networks audit. Then, evaluate your marketing and also sales funnels to establish where improvements could have a significant effect.

Should you construct awareness, create leads, nurture your community, or learn more about your target market? With the audit as well as Cincinnati SEO expert analysis, you’ll uncover which purpose, if attained, would certainly benefit your firm most at this moment in time. When you could respond to that, you’ve obtained a goal.

Goal-setting issues because your ability to produce arises from social media sites marketing is very associated with your ability to determine significant MLM objectives. This correlation makes good sense: You cannot determine success or failure if you have no idea just how much more detailed or further away you are from reaching your objective.

The objective that you opt to go after will certainly establish exactly what approaches you embrace as well as what performance metrics you need to be tracking. After you have this general objective, you can start identifying appropriate metrics, devising approaches, and also produce content.

Exactly How to Drive Website Traffic and Leads

In Social media site Supervisor’s 2017 Social network Advertising And Marketing Market Report, 78% of survey participants said social media sites advertising aided them to enhance website traffic. This response suggests that businesses would succeed to take benefit of social referrals.

To drive web traffic, make your main strategy creating incredible web content for your target audience. The more details and relevant your material is to your target market, the far better your conversion prices from social referrals will be. For instance, this Host Analytics advertisement advertises a white paper on Microsoft Excel, a subject that interests the target audience of money specialists.

Several of these metrics are qualitative so they need even more complex evaluation to remove insights from the data. This analysis will probably need a larger time investment compared to your standard information evaluation processes, however, keep in mind that the capability to comprehend your audience is priceless.

Build a Community

However you look at it, your social media sites web page combined with your followers as well as influencers make up an online neighborhood. Your task is to cultivate that area, expanding it right into an important tool that stands for the photo and also a vision of your organization.

Building a social networks neighborhood is an excellent goal if you desire to enhance customer support efficiency, increase brand engagement, build trust fund, or offer more value to your target market. To urge discussion and also include worth, the Quirky Momma Facebook page asks inquiries and shares pertinent web links as well as video clips.

Basically, constructing a strong social media sites community is all regarding cultivating interaction. The more pertinent interaction within your community, the better it ends up being to customers. You ought to additionally maintain a close eye on which topics, as well as material types (videos, memes, quotes, and so on), carry out best as well as make use of that details to shape your community-building in the future.

Pay attention to Your Audience to Discover Their Passions

The social network presents brands with a large opportunity to learn more about their target market with social listening. The nature of social media indicates sharing details publicly, which is terrific for marketing experts doing a research study. By keeping track of discussions, sentiments, and also states, you can obtain a great concept of how your target market feels concerning a particular topic.

Social paying attention is a good social networks goal when you want to advertise a new item and also there’s no existing market, or you wish to concentrate on a certain niche. Nonetheless, in truth, you must always make use of social listening. Continuously discovering your target market is something you just shouldn’t switch off.

Verdict Concerning Social Media Advertising Plan

Well, in the world of on the internet marketing, you can market as well as recommend your product free of charge yet it’s hard to make a lot of sales because there are great deals of competitors all over. So, in online you really should improvisator the most effective techniques as well as content you have for your service.

All you require is to need to define effectively you social media sites goal prior to you recognize what approaches would certainly best fit your goals. Additionally, systematic procedure for your goal-setting could likewise assist you out to track the appropriate metrics and also understand exactly how effective would your initiative would certainly remain in achieving your business objectives.

One thing that every business or marketer loves the most is “more customers.” But the question is, what comes on the marketer’s wish list after the customers? It is more traffic on their site. There are plenty of ways to increase traffic on your website like; some of them are as follows:

Get social     

Nowadays, with the increasing competition producing good content is not enough; it is necessary to be proactive. The best and easy way to increase traffic on your website is to promote your content on various social media platforms. For snappy and short links, twitter serves the best purpose, whereas Google+ promotion is the best option for personalized search results. Therefore, the social media channels are effective sources for B2B niches.

Right irresistible headlines

Headlines play or vital role in your content. Without a good and compelling headline, most of the interesting blog posts were also left unread. So, it is necessary to practice writing good and impressive headlines that can seek everyone’s interest in your content. Some websites like, where writers generally write twenty different headlines to select the most appropriate one that drives the most traffic. Therefore, think twice and spend time searching for the best headline for your content before clicking the publish button. 


One of the best and most obvious ways to drive more traffic is to advertise your content. Social media advertising paid search and display advertising all play a significant role in attracting more visitors to your site. The advertisement is useful for building a brand’s image and getting your site in front of the world. You can make an adjustment with the paid strategies according to the purpose for which you need like you only want to increase traffic on your site or looking forward to enhancing conversions also? As we know, every coin has two sides; likewise, each paid option has its pros and cons, so it is advisable to consider your goal before reaching your credit card. 

Target long-tail keywords

By increasing traffic to your site, if you also want to increase your sales, it is necessary to use commercial intent and eye-catching keywords. In paid search strategies, you will find an option of a commercial intent keyword. You might find it expensive initially, but later on, you will realize that its payoff can be worth it. 

In addition, you can also use long-tail keywords. Long-tail keywords help in maintaining a bridge between your target audience and site. 

Post content to LinkedIn

Today, LinkedIn is not restricted to searching for jobs; instead, it has reached greater heights. Earlier, it was just a professional social network, but now it is converted into a valuable publishing platform. It means you can easily post your content on LinkedIn on a routine basis and boost traffic on your site. If you have a large following, then it is the best option to enhance your profile within the industry. 

Make sure your site is responsive

Gone are the days when people use desktop PCs for internet browsing. Today, everyone has mobile phones to access the internet. So if the visitors need great efforts in scrolling and pinching around your website, then you are forcing them to shift their interest elsewhere. So, make sure that your website is comfortably viewable or accessible across all ranges of devices, especially smaller Smartphone.

Make sure your site is fast

People don’t have enough time to wait for few minutes for a webpage to load. As a result, they feel frustrated and move elsewhere. So if your site is taking more than 10 seconds to load, then your bounce rate might get high. Try to make your site technically optimized, such as, so people don’t need to think twice before using it. The faster your site loads the better response you will get.